Increasing Value While Reducing Costs: Astro’s PayTV Success Story

Challenges

A 20-year-old legacy system slowed innovation, drove up change costs, and limited Astro’s ability to launch new services quickly.

About the Customer

Astro is Malaysia’s leading content and entertainment company, reaching more than 5 million households with a mix of PayTV, broadband, and streaming services. Its platform delivers hundreds of channels and a vast on-demand catalog while supporting multiple partner streaming services and flexible bundled offerings for consumers across satellite, OTT, and digital platforms.

The Challenge

Why Evergent

Impact

Before Evergent

Legacy platform required up to a year and costly fees to implement system changes.
Manual processes and rigid workflows slowed customer onboarding and product launches.
Complex integrations made it difficult to expand partnerships and service offerings.

After Evergent

Time-to-market reduced by 50–70% with configuration changes delivered in weeks.
Operational and change costs reduced by up to 70%, enabling lower consumer pricing.
60% growth in new customer additions driven by faster launches and flexible offers.

Next Steps

With a modern monetization platform in place, Astro is accelerating the rollout of personalized bundles and multi-service offerings across PayTV, broadband, and streaming. The company is now positioned to continuously launch new subscription models and partnerships while scaling growth across its expanding digital ecosystem.

Be a Part of Unified Monetization Platform

Network Solutions is part of the Evergent Monetization Platform—bringing together billing, payments, customer management, AI-driven intelligence, and global scalability to support complex, network-led business models.