Transforming Platform Capability - the aha Move

Challenges

Build credibility with a comprehensive customer-centric platform. Read our latest customer success story on South India’s leading streamer achieving borderless expansion.

About the Customer

aha, owned by Arha Media & Broadcasting, is an Indian OTT platform offering Telugu and Tamil content. With 2000+ hours of programming, including 350+ originals, 32 million app downloads, and 12 million monthly active users, aha has rapidly grown domestically and expanded to the US, UK, Australia, and Southeast Asia.

The Challenge

Why Evergent

Impact

Before Evergent

  • Limited global scalability and payment flexibility.
  • Fragmented user experience with constrained monetization capabilities.
  • Growth opportunities hampered by inefficient workflows and manual processes.

After Evergent

  • Centralized subscription platform with multi-country currency and payment support.
  • Automated workflows, promotions, and referral campaigns driving engagement and retention.
  • Global expansion enabled with region-specific business rules and seamless user experience.

Next Steps

aha will continue leveraging Evergent’s platform to accelerate international growth, launch new subscription plans and promotions, expand multi-device offerings, and explore additional global markets while maintaining a hyper-personalized experience for subscribers.

Be a Part of Unified Monetization Platform

Network Solutions is part of the Evergent Monetization Platform—bringing together billing, payments, customer management, AI-driven intelligence, and global scalability to support complex, network-led business models.

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