The YES Factor: Launching a Game-Changing DTC Subscription App

Challenges

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About the Customer

YES Network, the U.S.’s most-watched regional sports network for 18 of the last 20 years, owns exclusive regional rights to the New York Yankees, Brooklyn Nets, and New York Liberty. Since its 2002 launch, YES has won 146 Emmy Awards and earned recognition among Forbes’ top 10 most valuable sports brands worldwide for nine consecutive years.

The Challenge

Why Evergent

Impact

Before Evergent

Limited options for DTC subscription and promotional flexibility.
Complex management of TV Everywhere subscribers and package offerings.
Inability to enforce couch rights or support personalized promotions effectively.

After Evergent

Seamless migration to EMP with zero disruption for existing subscribers.
Agile DTC offerings with monthly/annual subscriptions, promotional pricing, and customizable packages.
Couch rights management and flexible, location-based promotions enhance the fan experience.

Next Steps

YES Network will continue leveraging Evergent’s platform to expand and refine the YES App, testing new subscription models, promotions, and strategic partnerships to reach more fans, increase engagement, and generate additional revenue streams across both DTC and TV Everywhere channels.

Be a Part of Unified Monetization Platform

Network Solutions is part of the Evergent Monetization Platform—bringing together billing, payments, customer management, AI-driven intelligence, and global scalability to support complex, network-led business models.